Wix gets you a nice-looking site fast. But that speed has a cost: lock-in. You can't export your design. You can't download your files and take them somewhere else. If you want to move to WordPress, you're facing two separate problems: getting your content out, and getting your design out. They have very different solutions.
What Wix actually lets you export
Wix doesn't give you a full site export. There's no button that downloads your site as HTML or CSS. Here's what you can get:
- Blog posts via RSS. Every Wix blog has a feed at
yoursite.wixsite.com/blog/feedoryourdomain.com/blog/feed. This is your main route for migrating blog content. - Contact form submissions. Download these as a CSV from your Wix dashboard under Contacts.
- eCommerce orders. Export order history as a CSV from Wix Stores.
- Product catalog. Wix lets you export your product list as a CSV. This is the cleanest data export Wix offers.
- Media files. You can download files one by one from the Wix Media Manager. There's no bulk download. Plan for this to take time if you have hundreds of images.
That's the list. Everything else stays locked in Wix's system.
What Wix doesn't let you export (and why)
Wix's design system is proprietary. It doesn't generate standard CSS files. Your layout, colors, fonts, and spacing exist inside Wix's own rendering engine. There's no HTML export for regular pages and no CSS download.
This isn't an accident. Wix's business model depends on you staying on Wix. The harder it is to leave, the more valuable each customer is to them. It's the same playbook as other hosted site builders.
Compare this to Webflow to WordPress, where Webflow at least gives you a code export (even if it's messy). Wix gives you nothing on the design side.
So how do you get your design into WordPress? You use the one thing Wix does give you: a publicly accessible URL.
Migrating your Wix content to WordPress
Blog posts
Your RSS feed is the best path for blog content. Use WordPress's built-in RSS importer or a plugin like WP RSS Importer.
RSS preserves these fields for each post: title, body text, publish date, categories, and images (as external URLs pointing to Wix's CDN). What it loses: Wix custom fields, author profile pages, and comments.
Images imported via RSS will still point to Wix's CDN. You'll want to re-host them on WordPress. The "Import External Images" plugin or WP All Import's media handling can automate this step.
Regular pages
There's no automated option here. You have two paths: recreate the page content manually in WordPress, or use the design migration approach below to capture the whole page visually and convert it to a WordPress theme.
For simple pages (About, Contact, FAQ), manual recreation is fast. For pages with complex layouts or lots of visual sections, the design migration route saves hours.
eCommerce (Wix Stores)
Export your product catalog CSV from the Wix dashboard. Go to Wix Stores → Products → Export. Then import it to WooCommerce using the WooCommerce Product CSV Import. The column names don't match perfectly, so you'll need to map them in the importer's interface.
For orders and customer records: export CSVs from Wix and import to WooCommerce via WP All Import Pro (which handles WooCommerce order imports). Historical orders don't need to be live in WordPress, but having them importable is useful for reporting.
Migrating your Wix design to WordPress
Here's the key insight: even though Wix doesn't let you export your design files, your site is publicly accessible at your Wix URL. That's enough.
Tools like StaticToWP take a different approach. Instead of asking for a file export (which Wix won't give you), they render your live Wix URL in a real browser. The browser executes all of Wix's proprietary rendering engine and outputs fully computed styles. StaticToWP captures all of that CSS, the HTML structure, fonts, colors, layout, responsive breakpoints, and hover styles, then packages it as a WordPress theme zip.
What you keep: your exact visual design, as rendered in a browser. What you'll need to wire up separately: dynamic templates like blog post pages and product pages. Those need WordPress-native equivalents (single.php, WooCommerce templates).
This is the same approach described in the convert a static site to WordPress guide, applied to a live Wix URL instead of local HTML files.
Step-by-step migration
- Export blog RSS from Wix. Go to Settings → Blog → RSS in your Wix dashboard. Note your RSS feed URL. You'll need it for the WordPress import.
- Export CSV files. Download product catalog, contact list, and order history CSVs if your site uses those features.
- Download media files. Go to Wix Media Manager and download images and files you need. Do this before you cancel Wix, since these files live on Wix's CDN.
- Capture your Wix design. Paste your live Wix URL into StaticToWP. Wait 30 to 60 seconds. Download the WordPress theme zip.
- Set up WordPress hosting. Install WordPress on your new host. Go to Appearance → Themes → Add New → Upload Theme. Upload your theme zip and activate it.
- Import blog posts. In WordPress, go to Tools → Import → RSS. Point it at your Wix RSS feed URL. Run the import and check posts for formatting issues.
- Set up SEO plugin. Install Yoast or Rank Math. Go through each page and match the meta titles and descriptions from your Wix SEO settings. Wix shows these under Pages → Page SEO for each page.
- Point your domain. Update your domain's nameservers or A record to point at your new WordPress host. Your registrar's DNS settings panel is where you do this.
- Set up 301 redirects. Install the Redirection plugin. Map any URLs that changed between Wix and WordPress. Even small changes, like trailing slashes, can drop rankings.
For more detail on the theme conversion step, the HTML to WordPress theme guide covers how templates and template parts work.
SEO considerations
Wix has improved its SEO significantly over the years, but URL patterns often look like /post/slug or /product/slug. WordPress defaults to /?p=123 unless you set permalinks. Go to Settings → Permalinks → Post name before importing anything.
For each Wix page, check the SEO title and meta description in your Wix dashboard. Replicate these in your WordPress SEO plugin. Don't leave pages with generic or missing meta data.
After you switch the domain to WordPress, verify your site in Google Search Console as a new property. Submit your new XML sitemap (yoursite.com/sitemap.xml, generated by Yoast or Rank Math). Monitor the Coverage report daily for the first two weeks. You're looking for any 404 errors, which signal missing redirects.
Watch impressions and clicks in Search Console for 4 to 6 weeks. Minor drops are normal during a domain switch. Major drops usually mean redirect gaps or canonical tag issues.
Is Wix to WordPress worth it?
It depends on what you're moving toward.
Worth it when: you need plugins Wix can't match (WooCommerce, WPML, Gravity Forms), hosting cost matters as traffic grows, or your client wants full CMS control without a Wix subscription. Also worth it when you're adding features Wix charges extra for, like advanced membership systems or complex form workflows.
Maybe not worth it when: the site is simple (three pages, no blog, no store), the client is happy with Wix's editor, or the migration effort outweighs the long-term gain. If Wix is working, don't move for the sake of moving.
The honest answer: for most sites with active blogs, growing traffic, or eCommerce needs, WordPress gives you more control at lower long-term cost. The migration itself, once you have the right tools, is a day's work, not a week's.
FAQ
Can I use Wix's built-in migration tool to move to WordPress?
Wix has no migration tool for moving to WordPress. Wix does have import tools for bringing content into Wix from other platforms, but there's no outbound migration feature. You use Wix's RSS export and CSV exports, plus a URL-based design capture tool, to do the migration yourself.
What happens to my Wix domain after migration?
If you bought your domain through Wix, you can either transfer it to another registrar (like Namecheap or Cloudflare Registrar) or keep it at Wix and update the DNS to point at your new WordPress host. Most registrars allow you to change nameservers or A records without transferring the domain. Either approach works. Transferring the domain gives you cleaner long-term control.
Will my Wix SEO rankings drop after migration?
They can, if you don't set up 301 redirects properly. Google treats a new URL as a different page. If your old Wix URL was /blog/my-post and your WordPress URL is also /blog/my-post, no redirect is needed and rankings should hold. If any URLs change, even slightly, a 301 redirect tells Google where the page moved. Set these up before you switch the domain. Monitor Google Search Console for 4 to 6 weeks post-migration.
Does this work with Wix ADI (Artificial Design Intelligence) sites?
Yes. Wix ADI sites are still published to a standard Wix URL. As long as your site is publicly accessible, the URL-based capture approach works the same way. The ADI-generated design renders in a browser like any other Wix site. StaticToWP captures the output, not the source, so how Wix built the site internally doesn't matter.